Description
Rapala VMC Corp is a fishing tackle company. It is engaged in the business of manufacturing, sourcing, and distributing mainly fishing tackle equipment as well as hunting, outdoor, and winter sports equipment. The company's products include fishing lures, treble hooks, fishing-related knives and hooks, etc. The firm markets and sells its products under the Sufix, Mora Ice, Peltonen, Williamson, VMC, Storm, Blue Fox, Rapala, and other brands. The company has Group products and Third-party products are operating segments. It derives the majority of its revenues from the Group products operating segment.
